Bing Ads Bing Ads is a very similar system but for Bing instead of Google. Bing is of course the big search engine from Microsoft which accounts for 20% of the market share and an additional 10% through Yahoo!. This is not a small amount. https://thedocmag.com/ More importantly, Bing has less competition, meaning that you’ll end up paying less. Specifically, you’ll pay 33.5% less, which is again a big deal. Bing also has a lot of powerful tools for targeting the right users. Facebook Ads Finally, Facebook Ads work the same but appear on Facebook based on the information that users give Facebook about them. This can include age, sex and location but also things like hobbies and interests or even job title!