This code can be entered into an ecommerce website to get a discount on a product or service like free shipping. Promo codes are a form of loyalty marketing strategy used by retailers to  encourage  customers to buy. In some ways they’ve  become  part of the furniture of the online customer journey. Promotional  codes (also called coupon codes or promo codes) are alphanumeric strings that online stores offer to entice  customers  to make purchases. They’re usually associated with an overarching marketing strategy for that store. The discount applies to a specific product or even an entire order. It’s called “coupon code” and it represents a small  window  of opportunity to save money on your  purchase. How to apply? Many people want to know how to apply discount codes while  online  shopping. In this post, I’ll show you a few ways to get a discount when you use promo codes while shopping online. You may not realize you can use an online promo code the same way you use a regular cou